Having ditched its American lovers back in the 1980s, Fiat is looking to smooth talk us again. The miniature Fiat 500, the reborn version of Europe’s famously adorable Cinquecento, has built a following after a slow start in 2010. Last year gave us the 500L, a creaky, Serbian-built crossover of which the less is said the better.
All the while, Fiat – after swallowing and absorbing Detroit’s Chrysler into the newly constituted Fiat Chrysler Automobiles – has broadcast its American invasion with memorable advertising: Fiats cruising across the ocean floor, fussed over by pouty supermodels, and serenaded by Pit Bull in a beach party music video.
Now, the Fiat-Chrysler marriage produces its first joint offspring, and a genuine test of its chances for lasting success: The 500X.
All the while, Fiat – after swallowing and absorbing Detroit’s Chrysler into the newly constituted Fiat Chrysler Automobiles – has broadcast its American invasion with memorable advertising: Fiats cruising across the ocean floor, fussed over by pouty supermodels, and serenaded by Pit Bull in a beach party music video.
Now, the Fiat-Chrysler marriage produces its first joint offspring, and a genuine test of its chances for lasting success: The 500X.
The mechanical sister of the new Jeep Renegade, with both models built in southern Italy, splashes into one of the fastest-growing automotive segments – subcompact crossovers. You know the ones: Tiny but relatively roomy and tall, on a design spectrum that ranges from cheek-pinching cute (Jeep Renegade) to traditional (Chevrolet Trax, Subaru CrossTrek) to love-it-or-hate-it weird (Nissan Juke, Kia Soul).
More are coming, quickly, including the smartly packaged Honda HR-V and the sure-to-be-sporty Mazda CX-3. With the competition growing fiercer by the minute, Fiat rolled out its 500X in Los Angeles, a key American market for these style-centric yet affordable machines. There, we tooled the Fiat through Beverly Hills, and wound up and over parched canyons for a rendezvous in Malibu – and a chance to mull the Fiat’s appeal.
More are coming, quickly, including the smartly packaged Honda HR-V and the sure-to-be-sporty Mazda CX-3. With the competition growing fiercer by the minute, Fiat rolled out its 500X in Los Angeles, a key American market for these style-centric yet affordable machines. There, we tooled the Fiat through Beverly Hills, and wound up and over parched canyons for a rendezvous in Malibu – and a chance to mull the Fiat’s appeal.
Like its Renegade counterpart, the Fiat is a real charmer in the style department, though in a more city-sophisticated way than the outdoorsy Jeep. A snub nose, double rounded headlamps and smiley-face trapezoidal grille make a winning introduction. Uplevel Trekking versions add a jutting front chin fascia and black lower-body cladding for a mild masculine edge.
The useful, handsome interior brings its own Italian pizazz – with marked gains in design, comfort, features and fit-and-finish over the 500L model. A body-colored instrument panel pays homage to the Cinquecentos of old, with newness in the form of a 3.5-inch TFT driver’s cluster. A smart hand-me-down comes from Chrysler’s blessedly logical and easy-to-use UConnect radio and infotainment system, available with navigation, Bluetooth and connectivity services including traffic, weather, fuel prices and movie listings.
Crossovers this small need to make a case for reasonable utility, and the Fiat obliges with features including a fold-forward front passenger seat and dual gloveboxes. There’s 18.5 cubic feet of space behind rear seats, on par with the Chevy Trax and Kia Soul and far more than the Juke. Dropping those split 60/40 chairs opens up a class-best 50.8 cubes of storage, a bit more than even the roomy Trax.
The useful, handsome interior brings its own Italian pizazz – with marked gains in design, comfort, features and fit-and-finish over the 500L model. A body-colored instrument panel pays homage to the Cinquecentos of old, with newness in the form of a 3.5-inch TFT driver’s cluster. A smart hand-me-down comes from Chrysler’s blessedly logical and easy-to-use UConnect radio and infotainment system, available with navigation, Bluetooth and connectivity services including traffic, weather, fuel prices and movie listings.
Crossovers this small need to make a case for reasonable utility, and the Fiat obliges with features including a fold-forward front passenger seat and dual gloveboxes. There’s 18.5 cubic feet of space behind rear seats, on par with the Chevy Trax and Kia Soul and far more than the Juke. Dropping those split 60/40 chairs opens up a class-best 50.8 cubes of storage, a bit more than even the roomy Trax.
No comments:
Post a Comment